The Mindful Businesses podcast is hosted by Vidhya Iyer and its main purpose is to educate and spread authentic information about sustainable practices and technologies.
Elba Horta, Head of Communications and Antti Vihavainen, CEO at Puro.Earth joined Vidhya to talk about the world’s first B2B marketplace, standard and registry focused solely on carbon removals. Puro.Earth’s carbon removal suppliers develop carbon net-negative processes or products. These suppliers are verified by an independent third party based on the “Puro Standard”, issued CO2 Removal Certificates (CORCs) and added to the Puro Registry. Companies seeking to neutralize their carbon emissions buy CORCs from these verified suppliers. CORCs are retired when a beneficiary makes a net zero or carbon neutrality claim that is supported by the CORCs’ carbon sequestration properties. This registry is completely transparent and open to all. So for instance, if you would like to see how many CORCs a company like Microsoft has retired, that is very easily available with the click of a button. To learn more, listen to the episode.